7 Reasons You Should Send Thank You Notes to Every Hostess in Your Direct Sales Business

Your hostesses are the VIPs of your direct sales business, and they should be treated as such. If you only send thank you notes to one category in your business, you should send them to your hostesses.

While your doorman isn't supposed to rank people by importance, you’re going to want to be sure that he goes out of his way to thank anyone who brings customers to you. He doesn’t have to shove someone out of the way to get to the hostess, but when there is a rush at the door, and he has to say a group thanks, he could give her a nod (or a wink) while he says it.

There are lots of reasons why your hostess is on the top of the priority list of people who should get thank you notes:

1. Hosting a party is hard.
   A hostess risks rejection. You are trained to handle "no," but she isn't. She wants to have a fun time and get some free stuff. She's going to take the path of least resistance and invite the people she thinks will come, and it's hard when even they say "no." Write her a note regardless of how many people come.
2. Hosting a party is time-consuming.
   You might be in and out of the party in an hour or so, but she isn't. You probably told her to invite people personally. That takes time. I'm sure you told her to send reminders, and that takes time. If it's an in-person event, she had to clean her house, stuff her kids in a closet, make food, worry about being judged for what she served, and clean up after she kicks out the guest who doesn't know when to leave. Send her a note to thank her for her time.
3. She becomes a middleman.
   I know you're not expecting her to do your job, and you probably prefer to do it yourself, but she is going to have friends who want to use her as a middleman. Maybe they couldn't come to the party, but they are curious about the product. They might not be on Facebook but want to see a catalog. Despite your best coaching, there are going to be customers who put her in the middle. Thank her for her service.
4. She is your partner for the event.
   Some people aren't going to come to the event, but they still might order. You don't have access to them. She does. If you want their orders, she is going to have to touch base with them. She might have to drop off a catalog, take the order over the phone and then get it to you, etc. Send her a note to thank her for her partnership.
5. She gave you access to her friends.
   She is the gateway to a whole new group of customers, hostesses and recruits. She trusts you and likes your product enough to introduce her friends to you and it. Your business is going to grow only if you get new customers. A handwritten note is the least you can do to thank her for the potential for growth.
6. She'll assume the right things about you.
   Your hostess is at the top of your list of potential recruits. She chose to host a party with you, but it doesn't mean that she is going to pick you again. If you end the party experience with a thank you note, it leaves a lasting impression. When she wants to host one in the future, you'll be top-of-mind. And if she decides to become a consultant, it will be reasonable for her to assume that you will be a caring and supportive upline. Send her a note because you want to fulfill her expectations.
7. It's excellent customer service.
   You can't control your hostess, the guests or the party results, but you can control your customer service. And if you have control over it, why wouldn't you want it to be excellent? Send her a note because you are known for your excellent customer service.

Don't know what to say? Read the next blog post for at outline and samples.

Cheering for you,
Kelly

This is part of a series of how the thank you note can help your direct sales business grow.
Read the next post here.
Read the previous post here.
Start at the beginning here.

Get your collection of My Heart Beats thank you notes here.