Five Tried-and-True Ideas to Boost Your Personal Volume the Last Week of the Month

It’s the end of the month, and your personal volume is slightly (or possibly extremely) off-target. You can panic and do nothing, or you can be pro-active and take action to boost your numbers. If you choose the first option, you can skip this and binge watch Bravo TV. If you choose the second option, you can save the binge-watching for your reward for hitting the numbers (or at least working all the way until the end).

Okay good, you’re still with me which means you’re choosing to take control of the situation. 

The first thing you should know is that you’re not alone. Everyone is here at one point or another, and the more your business depends on other people’s business, the more often you risk being here. Second, most of your numbers are going to come at the end of the month. Part of it is because you’re consciously or unconsciously using it as a deadline, and people wait for a deadline to take action. The other part is that you fall into the "people" category, and you ramp up your action-taking as you approach the month-end deadline.

The big thing to remember is that it’s not over until it’s over. If you wait until the last week, you have a whole week to work it out. That’s a quarter of the month. If you believe what I said in the previous paragraph, it doesn’t matter how much month is left because most sales will happen at the deadline.

Before we talk about what you can do, let’s talk about what not to do. Do not tell people you have a goal and need their help. Just don’t. See this article for more details on why you don’t want to do that.

And as you read the suggestions, notice the underlying theme of leading with value.

Ways to Boost Sales at the End of the Month

1. Follow up with people. This is the first suggestion because it is the most effective and it is something you can do all throughout the month. Go through your customer list and follow up with the people who bought something but need something else to make the first product work better. Some people like to spread out their purchases, and they intend to get both things, but they don’t get around to contacting you. It could be the base for a vase or refills for a cleaning product.
2. Let people know about new products and what's leaving. You probably already told them, but you know how the month gets away from you. Tell them again in a different way. If you sent an email, do a Facebook post. If you did a Facebook post, do a quick live.
3. Buy some of the retiring and limited-edition products for yourself. You can sell them at sample sales, use them as hostess gifts and offer them as incentives to your team in the future. Don’t go crazy. Use good judgment with what and how much to buy. Products that aren’t available to purchase anymore have a high-percieved value.
4. Have a contest. Make it fun and light and easy. Do a drawing where people can get tickets if they place an order. If they already ordered this month, they can get double tickets.
5. Offer a deal. This is the last one on the list because it has the most downside. It is hard to model for your team because you want to be sure they understand that they have to lead with value without devaluing the product, and you don’t want your customers to see a pattern of month-end sales. 

The two big takeaways are:

1. Don’t give up.
2. Lead with value.

We go into detail about all of these ideas in Spark. 

Cheering for you,
Kelly