The Note-Writing System for Your Direct Sales Business

The Note-Writing System

A system will make it possible to send thank you notes to everyone you want to in your direct sales business, and it will make it easier to expand beyond the thank you note to other notes for your business. The note-writing system I recommend has just two key parts.

The first part is the 3-sentence note. Start by following the outlines in the previous posts. As you write more and more notes, your words will come naturally. Don’t worry that all of your notes sound the same. No one is going to compare her note to someone else’s. Just keep them sincere and thoughtful.

Developing a routine is the second key. Note-writing is a business tool, and it is an activity you have to schedule. This might be something as simple as writing notes in the car while your kids are at soccer practice or spending part of your lunch break knocking out a few. Or you can schedule two blocks of time each week into your business calendar. One block is the day after a party, and the other block might be Monday morning. Write all the party notes the day after the party, and use the other block of time to write notes to other customers and other people in your business.

I know that it is hard to fit a new habit into an established routine. But you can do it. Everything in your business was a new habit at one point, and now you do a lot of things routinely.

But you can’t use lack of time as an excuse. You just can’t. You don’t have too many customers or too many hostesses. No one’s business is too big to write thank you notes. And when your business is huge (because of all the notes you write), imagine how cool it will be for the recipients to get a thank you note from you. I mean, you’ll be a bonafide celebrity.

One last thing (two things, actually) about thank you notes.  First, it’s a silent strategy whose results are difficult, if not impossible, to measure directly. People who shop at high-end boutiques don’t talk about the doorman. They simply expect that level of service from the places they shop. People aren’t going to call you and thank you for the note. Your notes won’t be a topic of conversation when the guests from your last party get together for their monthly Bunko. You won’t know the exact impact they make, but that doesn’t mean that they aren’t worth it. Your thank you notes make the recipients feel good, and while that feeling isn’t quantifiable, it is real.

The other thing to know is that because the results of sending notes aren’t directly measurable, you must send them consistently over a long period. So like the doorman at the high-end boutique, consider it part of your brand. It is one of the ways you define excellent customer service.

Note-writing is a paradox. It is an under-used business tool that can’t be over-used.

Cheering for you,
Kelly 

This is the last post in a series about how the handwritten thank you note can help your business grow.
Read the previous post here.
Start at the beginning of the series here.

Get a starter set of My Heart Beats thank you notes here.