What to Say in a Thank You Note to Every Hostess in Your Direct Sales Business
When you're writing thank you notes in your direct sales business, keep them short and sweet. Almost all the notes that you write in your business can be three sentences, and the thank you note is the epitome of this.
Your doorman doesn’t need a script. He’s not a robot or a sign. He can work with an outline so that he can make it personal. He doesn’t have to use stuffy, formal language. He can, as the kids say, keep it real (do they still say that?).
Outline for a Thank You Note to a Hostess (you can write these sentences in any order you choose)
- Reason for the note.
- Something about the party.
- Something complimentary about the hostess.
Notice there is not a sentence about buying anything, joining your team, referring anyone to you or hosting again. This is just a thank you note. You can send her a second note (don’t roll your eyes, you can do it) or have a follow-up conversation with her about any of those other topics.
To the Ideal Hostess
Thank you for hosting a party. I had a wonderful time and enjoyed meeting your friends. You made everyone feel at home, and your chocolate cake was to die for.
You're going to be tempted to add more to the ideal hostess' note because you'll want her to book again or possibly join your team, but don't. (You could ask her for the chocolate cake recipe though. I bet you want chocolate cake now. I do.) Send her another note or invite her to coffee or an opportunity meeting.
To the Virtual Hostess
Thank you for hosting a party. Your friends were so fun, and I love how everyone jumped in and posted. It's such a pleasure to work with someone as organized and excited as you.
The thank you note might be the only tangible connection you have with the virtual hostess. Your business might be 100% online, but you aren’t selling to computers. Give your virtual guests and hostesses the same in-shoppe experience your real-life guests get. They are already missing out on the chocolate cake. The least they can get is a handwritten thank you note.
To a Hostess with Low Attendance
Thank you for hosting a party. I enjoyed getting to know you better and meeting your friends. I always love an opportunity to give personal service and go into detail about the products.
Serve whoever comes to the party. If there was low attendance, be thankful that there was even a party. You have the opportunity to dive deeper into the products and offer very personal service. Your per-person sales might be higher in these cases. The hostess might be embarrassed at the turnout, but if you make her feel okay about it, she is more likely to host again (assuming you want her to).
To the Hostess with Low Sales
Thank you for hosting a party. I hope you and your friends had a good time, and I’m excited to touch base with everyone to answer questions one-on-one.
If sales are low, it could be for several reasons: the hostess told everyone just to come and not buy anything, the guests are thinkers and need time to absorb the information before they buy, or you might have had an off night (crazy talk, I know, but everyone has one bad night). But whatever the reason, you had an opportunity to practice and plant some seeds, and you should be thankful for that.
To the Hostess Who Was a Disaster
Thank you for hosting a party. I always appreciate the opportunity to share the products, and I hope you had a good time.
You might want to say "thanks for the story to tell my downline," and you can say that to yourself. Some people aren't coachable. Some people are just pains. If you haven't had a disaster hostess, you haven't done enough parties. Thank her and move on.
Hopefully, all of your hostesses will be ideal and writing notes will be easy.
Cheering for you,
Kelly
This is part of a series of how the thank you note will help your direct sales business.
Read the next post here.
Read the previous post here.
Go back to the beginning of the series here.
Get your My Heart Beats thank you cards here.
