Christmas in July is a fun event to do in your direct sales business. It can boost sales, fill your calendar, clean off your shelves, and help you make new contacts. It’s an easy theme for the summer because no one expects you to go all out but the word “Christmas” puts everyone in a shopping mode.

Date and Time

Two or three hours in length is perfect. Because this can be a big booking event for you, try to have it during your ideal party time. So if you like to do parties on Thursday evening, have your Christmas in July on a Thursday evening. If someone can come to your CIJ, chances are she is usually available that same time and day and you have one less objection to overcome.

Décor

Don’t pull out all your Christmas stuff unless you love Christmas and you’re looking for an excuse to leave it up for the rest of the year. If it’s easy, pull out a couple of stockings or put up a wreath. If it’s not, use red table cloths and play...